About AvyahCorp
AvyahCorp is India's only healthy and affordable snacking company, making some of the most exciting and nutritious snack brands. Our brands include
- Taakat Hunger Bar: A multigrain baked bar for small hunger. Starts ₹10/-
- Mast Mix (Roasted Multigrain Namkeen). Starts ₹10/-
- King - 5 Grain Biscuit. Only for ₹5/-
AvyahCorp products are designed for everyday needs without compromising on taste, price, or accessibility. Our products are sold across General Trade and Modern Trade with a sharp focus on scale, distribution depth, and consistent market execution.
Role OverviewWe are looking for a high-impact Area Sales Manager to build and scale AvyahCorp's Gujarat market from the ground up. This is a leadership-plus-execution role—ideal for someone who understands FMCG food distribution deeply and enjoys creating markets, teams, and systems.
Key Responsibilities
Market & Distribution Building- Build AvyahCorp's presence across Gujarat, starting with Ahmedabad and key cities with SS and DB
- Appoint, onboard, and manage a strong network of distributors
- Open top outlets, premium stores, and high-potential accounts
Sales & Business Growth- Achieve primary and secondary sales targets across the region
- Ensure correct pricing, schemes, and product availability in the market
- Drive repeat orders and velocity at the outlet level
Team Building & Management- Recruit, train, and manage a team of Sales Executives
- Set beat plans, targets, and daily execution discipline
- Coach the team on selling, visibility, and outlet expansion
Market Execution & Visibility- Ensure effective POSM placement, displays, and shelf presence
- Plan and execute product sampling with promoters
- Participate in key trade events, local activations, and exhibitions
Inventory, Cash Flow & Operations- Manage SS/distributor inventory to ensure optimum stock levels
- Drive timely collections and healthy cash flow from distributors
- Ensure credit discipline and minimal outstanding
Reporting & Feedback- Track sales performance, distributor health, and market coverage
- Share competitor insights, pricing trends, and retailer feedback
- Coordinate closely with the leadership team for strategic execution
Candidate Profile
- 5–10 years of FMCG sales experience (Food / Snacks preferred)
- Proven experience in SS/distributor appointment and market expansion
- Strong understanding of the Gujarat market dynamics
Why Join AvyahCorp
- Opportunity to build a large FMCG company
- High ownership, visibility, and impact on business growth
- Freedom to execute, build teams, and shape the region
