Area Sales Manager (General Trade)

Develop and implement effective sales strategies for general trade channels.

Lead and manage the sales team to achieve monthly, quarterly, and annual targets.

Negotiate and close agreements with key customers and distributors.

Monitor and analyze sales performance metrics, suggesting improvements and corrective actions.

Prepare regular sales reports and provide insights to management for strategic decisions.

Collaborate with Marketing and Product Development teams to ensure brand consistency and product awareness.

Stay updated with new product launches and ensure the sales team is fully trained.

Identify barriers to sales success and work proactively to eliminate them.

Provide timely solutions aligned with client needs and market dynamics.

Conduct regular team assessments and optimize sales strategies based on performance.