Area Sales Manager General Trade

Key Responsibilities:

• Manage and lead a team of sales representatives to achieve regional sales targets.
• Develop and maintain strong relationships with distributors, wholesalers, and retailers.
• Maintain and increase sales of the company s products.
• Oversee the execution of sales strategies to enhance product penetration and visibility.
• Ensure product availability, timely delivery, and effective stock management.
• Conduct regular market visits to assess sales performance and identify new business opportunities.
• Monitor team performance and motivate members to reach targets.
• Analyze competitors and industry trends to keep the company ahead of market changes.
• Prepare regular sales reports and provide actionable insights to senior management.

Experience Requirements:

• Minimum of 6-7 years of experience in sales, with at least 2-3 years in a managerial role within the FMCG industry, specifically in General Trade.

Qualifications:

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proven track record of achieving sales targets and driving growth.
• Ability to analyze market trends and adapt strategies accordingly