Area Sales Manager - General Trade (Kolkata/Mumbai)

Job Summary

We are looking for a dynamic and result-driven Area Sales Manager (ASM) to manage and expand our General Trade business in Kolkata. This is primarily a field-based role requiring strong market execution, distributor management, and retail-level engagement to drive sales growth for our Home & Kitchen product range.

Duties and responsibilities

Build, appoint, and manage a strong distributor network across the assigned territory/City

Ensure effective coordination with distributors on stock availability, order planning, and timely payments

Drive primary and secondary sales to achieve monthly and quarterly targets

Conduct regular market visits to monitor retailer coverage, visibility, and competitor activity

Execute in-store promotions, merchandising, and activation activities at the retail level

Ensure proper implementation of trade schemes and promotional campaigns

Track stock movement and minimize out-of-stock situations in the market

Develop strong relationships with distributors, retailers, and key trade partners

Provide regular sales reports, market feedback, and insights to the management team

Desired Candidate Profile

58 years of experience in General Trade, preferably in Home & Kitchen categories

Strong understanding of distributor handling and retail sales execution

Proven ability to meet sales targets and expand market presence

Good communication, negotiation, and interpersonal skills

Willingness to travel extensively within the assigned territory

Self-motivated, proactive, and result-oriented