Role Overview:The Area Sales Manager (ASM) will be responsible for driving direct sales and adoption of FibroScan systems across assigned territories. The role focuses on expanding FibroScan's footprint across Diabetology, Hepatology, Gastroenterology, Cardiology, and Radiology by developing strong institutional partnerships, conducting clinical demonstrations, and organizing awareness initiatives to promote liver and metabolic health assessment.
Key Responsibilities:Sales & Business Development- Achieve monthly and quarterly sales targets for FibroScan systems through direct institutional sales.
- Identify and onboard new hospitals, diagnostic centers, and specialist clinics for FibroScan installations.
- Build and manage relationships with diabetologists, gastroenterologists, hepatologists, cardiologists, and radiologists to drive clinical adoption.
- Conduct on-site demos and clinical validation sessions to showcase system accuracy, ease of use, and diagnostic impact.
- Engage with hospital management, procurement, and finance teams for proposal presentations and commercial negotiations.
- Maintain a structured pipeline and report all leads, demos, and conversions through CRM tools.
Market Development & Awareness- Plan and execute FibroScan screening camps and awareness programs in collaboration with hospitals and specialists.
- Initiate corporate health screening drives focusing on liver and metabolic health risk detection.
- Support hospitals in developing Liver Health and Metabolic Health Privilege programs for patient engagement.
- Participate in medical conferences, CMEs, and state-level events in the fields of Diabetology, Cardiology, Radiology, and Hepatology to promote technology visibility.
Cross-functional Collaboration & Reporting- Coordinate with clinical application teams for demos, data presentations, and post-installation training.
- Provide continuous market intelligence competitor pricing, customer feedback, and emerging applications.
- Submit structured weekly and monthly reports on lead funnel, demo performance, and revenue progress.
Desired Profile:- Bachelor's degree in Biomedical Engineering / Life Sciences / Pharma / Healthcare Management (MBA preferred).
- 36 years of sales experience in medical capital equipment, ideally in imaging, hepatology, or metabolic disease domains.
- Strong communication and scientific presentation skills to engage with clinicians and hospital management.
- Highly motivated, self-driven, and capable of independent field operations.
- Willingness to travel extensively within the assigned region.
Job Title: Area Sales Manager
Department: Diagnostics Division
Location: Mumbai
Travel: 2040%
Role Type: Full-Time
Joining Date: Immediate
