Area Sales Manager

Sales Operations

- Prepare, implement, and review sales plan.

- Ensure daily monitoring of sales and retail productivity, & weekly sales review

- Supervise the sales officer's execution & sales efficiency in the field.

-Induction & onboarding of new SO's in the field.

- Reviewing the monthly performance of Sales officers/ ISR's.

- Submit weekly/monthly sales related reports

- Conduct daily market visits

- Work on market development-consolidation of existing covered areas and expansion into new areas.

- Generate Primary Sales in line with Secondary Sales

- Responsible for activities related to the tertiary sales in the region

Branding/ In store Execution

-Executing promotional activities for brand awareness & visibility.

-Responsible for tracking & monitoring competitor's products & activity

Distributor Management

- Undertake daily visits to distributors & wholesalers.

- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.

- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.

- Responsible for approval/appointment of distributors

People Management

- Continuously monitor & review performance of Sales officers.

- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.

- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.

- Define & assign KRA's for sales officers every year.

Experience and Education Required

• Full time Graduate. (MBA is preferred)
• 6 to 8 Years of experience in General Trade, distributor handling & team management.