Area Sales Manager

Company Description DACS is an Indian consumer electronics brand founded in 2016 with a mission to deliver premium-quality products at affordable prices to customers across India. Starting with televisions and audio systems, the company has expanded into multiple home electronics categories, including air conditioners, with a strong focus on value-for-money offerings in the budget and mid-range segments. DACS emphasizes innovation, supported by robust R&D and advanced computer science technologies, to create products that customers enjoy and trust. The brand's Smart TVs and upcoming AC range reflect its commitment to intuitive design, modern features, and reliable performance. Through its official D2C website, DACS serves over 19,000 pin codes nationwide and offers dedicated after-sales support through highly trained technicians.

Role Description The Area Sales Manager is a full-time, on-site role based in Rajkot. This role is responsible for driving sales growth and market penetration for DACS products in the assigned territory, including Smart TVs, audio systems, air conditioners, and other consumer electronics. Day-to-day tasks include managing distributor and retailer relationships, identifying new business opportunities, and executing territory sales plans aligned with company strategy. The Area Sales Manager monitors sales performance, prepares regular reports, and ensures product visibility through merchandising, promotions, and local marketing activities. The role also involves coordinating with internal teams for inventory planning, resolving customer and partner issues, and maintaining high standards of customer satisfaction.

Qualifications

• Proven experience in area or regional sales management, preferably in consumer electronics or FMCG sectors.
• Strong skills in territory planning, channel management, and relationship building with distributors and retailers.
• Ability to analyze sales data, track key performance metrics, and prepare concise sales reports.
• Excellent communication, negotiation, and presentation skills, with proficiency in English and local languages.
• Comfort with using CRM tools, basic MS Excel/PowerPoint, and digital platforms for sales tracking and communication.
• Demonstrated ability to meet sales targets, work independently in the field, and manage multiple accounts effectively.
• Bachelor's degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Knowledge of the local Rajkot and surrounding market, including distribution networks and retail dynamics.
• Willingness to travel extensively within the assigned territory and occasionally to other locations as required.