Area Sales Manager

Company Description Charismatic Electricals delivers advanced lighting solutions for modern homes, commercial establishments, and industrial spaces. The company is known for trusted quality, professional service, and premium products that combine performance, durability, and design. Offerings range from aesthetic ambient lighting to robust industrial fixtures, all backed by strong industry-grade quality assurance. Charismatic Electricals is distinguished by its post-sales support, focusing on consultation, installation, and long-term customer relationships. Rooted locally with globally aligned values, the company is committed to lighting spaces professionally and reliably.

Role Description The Area Sales Manager role is a full-time, on-site position based in the Pune Division. The individual in this role will oversee sales operations within the assigned territory, including managing key accounts, developing new business, and maintaining strong relationships with distributors, retailers, and project partners. Day-to-day responsibilities include meeting sales targets, conducting market visits, identifying growth opportunities, and promoting Charismatic Electricals product portfolio to customers and channel partners. The Area Sales Manager will coordinate with internal teams for pricing, logistics, and after-sales support, while preparing regular sales reports, forecasts, and market feedback. The role also involves organizing product demonstrations, training partners on product features, and ensuring high standards of customer satisfaction.

Qualifications

• Demonstrated skills in territory management, sales planning, and account management in electrical, lighting, or related industries.
• Experience in business development, lead generation, and building long-term customer and channel relationships.
• Strong negotiation, presentation, and communication skills, with the ability to influence stakeholders at multiple levels.
• Ability to analyze market trends, competitor activity, and customer needs to drive strategic sales initiatives.
• Proficiency with basic CRM tools, MS Office (Excel, PowerPoint, Word), and reporting for sales performance tracking.
• Bachelor's degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent qualification is an advantage.
• Proven experience in field sales or area sales management, preferably in electrical, lighting, or building materials sectors.
• Willingness to travel extensively within the Pune Division and work on-site with customers and partners.
• Strong organizational skills, self-motivation, and the ability to work independently while collaborating with cross-functional teams.