Area Sales Manager

Location: South Delhi

CTC: 3.5 4.0 LPA + Performance-based Incentives

Industry: Air Conditioners / Consumer Durables / HVAC

Experience Required: Minimum 3 years in Air Conditioner sales

Role Overview

We are looking for an experienced Area Sales Manager (ASM) to drive sales, dealer management, and market expansion for air conditioners in the South Delhi region. The role involves managing channel partners, achieving targets, and strengthening brand presence across retail and project segments.

Key Responsibilities

Manage and grow dealer & retail network in South Delhi

Achieve monthly and annual sales targets for ACs

Appoint new dealers and expand market reach

Handle secondary sales, stock movement, and market execution

Ensure proper product display, branding & visibility at dealer outlets

Coordinate with service & logistics teams for smooth execution

Track competitor activity and market pricing

Support dealer staff with product training and scheme communication

Prepare daily/weekly sales reports and market feedback

Desired Candidate Profile

Minimum 3 years of experience in Air Conditioner / HVAC / Consumer Durables sales

Strong network with AC dealers, retailers, and distributors in South Delhi

Proven track record of target achievement

Good communication, negotiation, and relationship management skills

Comfortable with field work and dealer visits

Basic knowledge of MS Excel & reporting

Compensation & Benefits

CTC: 3.5 4.0 LPA

Attractive incentives linked to performance

Growth opportunity in a fast-expanding organisation

Preferred Background

Candidates from AC brands, distributors, or large retailers preferred

Experience in Split ACs, Inverter ACs, VRF / Project sales will be an advantage