Area Sales Executive

Key Responsibilities:

• Achieve and exceed sales targets in the assigned territory.
• Develop and maintain strong relationships with distributors, retailers, and key accounts.
• Ensure timely collections and manage credit control with distributors/retailers.
• Identify and onboard new retail outlets and expand market penetration.
• Monitor and report on competitor activities and market trends.
• Plan and execute local promotions, activations, and visibility initiatives.
• Regularly visit markets to ensure product availability, visibility, and market share.
• Address distributor/retailer concerns promptly and professionally.
• Submit daily/weekly/monthly sales reports and market feedback to the head office.
• Collaborate with internal teams for smoother supply chain and promotional execution.

Key Skills and Competencies:

• Strong sales and negotiation skills
• Excellent communication and interpersonal abilities
• Problem-solving attitude and proactive approach
• Good market knowledge and competitor awareness
• Ability to work under pressure and meet deadlines
• Familiarity with MS Office (Excel, Word) and basic reporting tools