Architect - Salesforce Marketing Cloud

About the Capability: The Tech Strategy & Enterprise Solutions - Consumer Capability at PepsiCo drives personalization at scale globally by leveraging best-in-class technology stack. The team elevates

consumer engagement through Salesforce Marketing Cloud, Data Cloud, MCP, and Service Cloud, enabling targeted campaigns and loyalty initiatives

Job Description for Salesforce Marketing Cloud Architect

The Salesforce Marketing Cloud Architect drives business transformation by leveraging Salesforce's capabilities, including AI tools such as Einstein and Agentforce as well as Data Cloud, Marketing Cloud and Personalization to align with PepsiCo's strategic vision. This role focuses on identifying, prioritizing, and implementing best in class solutions. By promoting collaboration and sharing knowledge of Salesforce features, the lead ensures the platform's full potential is realized, fostering a culture of continuous improvement alongside the DevSecOps team. This involves facilitating collaboration between multiple stakeholders and empowering stakeholders with knowledge of the latest Salesforce innovative features.

• Create and implement a Salesforce Marketing Cloud technical design and road map that aligns with organizational goals, focusing on identifying disruptive ideas and solutions through Salesforce Platform to drive business value realization.
• Act as SME to Developers, business stakeholders and DevSecOps teams, ensuring effective communication and alignment on innovation initiatives.
• Planning and execution of proof of concepts (PoCs) to pilot new capabilities of Marketing Cloud including Agentforce and Einstein AI features with minimal risk to business continuity.
• Collaborate with key stakeholders to gather insights, understand their needs, and help influence executive leadership to secure buy-in for innovation projects, co-driving value creation.
• Educate & support business stakeholders on the latest Salesforce AI based features and best practices, empowering them to innovate and leverage Salesforce tools effectively.
• Stay informed on industry trends and advancements in Salesforce technology.
• Owns and strives to deliver the KPIs assigned to measure the success of initiatives.
• Enable training for team members to upskill them on AI capabilities and foster a culture of innovation.

• Bachelor's degree in IT, Computer Science or equivalent with 8 to 12 years of IT experience, 5+ years as a Salesforce Marketing Cloud Architect with recent focus on AI capabilities in Salesforce Marketing Cloud.
• Proven experience with Salesforce's Marketing Cloud Engagement, AI capabilities (Einstein & Agentforce), including hands-on knowledge of capabilities and best practices, along with a track record of managing complex SFMC implementation and aligning solutions with organizational goals.
• Well-versed with Agile methodologies and processes.
• Attention to detail and experience in gathering requirements. Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers and project management resources.
• Salesforce Certified Architect. Certification in Salesforce Marketing Cloud like Marketing Cloud Consultant.