Application Marketing Manager

Job Title: Manager –App Marketing (Performance & Growth)

Company: Policybazaar.ae

Experience: 5–6 years

Role Overview:

We are looking for a performance-driven App Marketing Manager to lead user acquisition, engagement, and growth for our mobile app ecosystem. The ideal candidate should have strong hands-on experience in mobile attribution, performance marketing, and data-led optimization, with expertise in tools like Appsflyer and a deep understanding of app funnels.

Key Responsibilities:

1. User Acquisition & Growth

- Plan, execute, and scale app install campaigns across channels (Google UAC, Meta, OEMs, affiliates, etc.)

- Drive high-quality installs with focus on downstream metrics like activation, leads, and purchases

- Optimize campaigns to achieve CAC, CPI, and ROAS targets

2. Attribution & Analytics

- Own and manage mobile attribution platforms like Appsflyer

- Track and analyze user journeys from install to conversion

- Identify drop-offs and optimize funnel performance

- Ensure proper tracking of events and campaign performance

3. Funnel Optimization

- Work with product and tech teams to improve onboarding and conversion flows - Run A/B tests on creatives and in-app journeys

- Improve install-to-registration and lead-to-sale metrics

4. Retention & Engagement

- Drive push notifications, in-app messaging, and re-engagement campaigns - Improve retention metrics and LTV

5. Campaign & Channel Expansion

- Explore new acquisition channels (OEMs, programmatic, partnerships) - Manage agency relationships

6. Reporting & Stakeholder Management

- Build weekly/monthly performance reports

- Share insights with leadership

- Align with business teams on targets

Key Requirements:

- 5–6 years experience in app performance marketing

- Hands-on experience with Appsflyer (must-have)

- Experience in Google UAC and Meta campaigns

- Strong understanding of mobile attribution and analytics - Analytical mindset (Excel/SQL preferred)

- Experience in fintech/insurance is a plus

What We're Looking For:

- Data-driven mindset

- Strong ownership

- Problem-solving ability

- Good communication skills

Why Join Us:

- Opportunity to scale a high-growth app (in UAE market)

- Work in a performance-driven team

- High ownership and visibility

- Fast-paced growth environment