Job Title: Junior ASO Executive
Location: Dehradun
Experience: 1-2 Years
About Role -
We are seeking a results-driven ASO Specialist with 1-2 years of experience in optimizing mobile apps for visibility, downloads, and user engagement across app marketplaces (Google Play Store, Apple App Store, etc.). The ideal candidate will have a strong understanding of mobile marketing, keyword research, analytics, and creative optimization to drive organic growth.
Key Responsibilities
- App Store Optimization (ASO):
- Conduct keyword research, competitor analysis, and market trend evaluation.
- Optimize app titles, descriptions, metadata, and screenshots for maximum visibility.
- Implement A/B testing for creatives (icons, screenshots, videos).
- Performance Tracking:
- Monitor app rankings, conversion rates, and user acquisition metrics.
- Generate regular performance reports and recommend improvements.
- Collaboration:
- Work closely with product, design, and marketing teams to align ASO strategies with overall growth goals.
- Coordinate with developers for technical implementation of ASO recommendations.
- Market Intelligence:
- Stay updated on app store algorithm changes, industry best practices, and competitor strategies.
- Growth Initiatives:
- Drive organic installs through ASO, localization, and creative optimization.
- Support paid user acquisition campaigns with ASO insights.
Required Skills & Qualifications
- 1-2 years of proven experience in App Store Optimization or mobile marketing.
- Strong knowledge of Google Play Console, App Store Connect, Firebase, and analytics tools (e.g., App Annie, Sensor Tower, Data.ai).
- Expertise in keyword research, metadata optimization, and A/B testing.
- Understanding of SEO principles and their application in ASO.
Technical knowledge with a clear understanding of optimization regulations of Apple and related platforms.
- Experience with localization strategies for global app markets.
- Analytical mindset with proficiency in Excel/Google Sheets for reporting.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience in gaming, fintech, or e-commerce apps.
- Familiarity with paid UA campaigns and how ASO complements them.
- Knowledge of creative design tools (Photoshop, Figma, Canva) for asset optimization.
- Ability to manage multiple apps/projects simultaneously.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work on high-impact apps with millions of users.
- Collaborative work environment with growth-focused teams.
- Continuous learning and exposure to global ASO practices.
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