Description
We are seeking an experienced App Digit Market ASO ASM to lead our App Store Optimization efforts in the Fintech and Medtech sectors in India. The ideal candidate will have a proven track record in enhancing app visibility and driving user acquisition through effective ASO strategies.
Responsibilities
- Develop and execute App Store Optimization (ASO) strategies to improve app visibility and rankings in app stores for Fintech and Medtech applications.
- Conduct market research to identify trends, competitors, and opportunities in the fintech and medtech sectors.
- Analyze app performance metrics and user feedback to optimize app listing and improve user acquisition and retention.
- Collaborate with marketing, product, and development teams to ensure consistent messaging and branding across all platforms.
- Manage and optimize app metadata, including title, description, keywords, and visuals to enhance discoverability.
- Stay updated with the latest ASO trends, tools, and best practices to continuously improve strategies.
Skills and Qualifications
- 10-20 years of experience in App Store Optimization (ASO) or digital marketing, preferably in the fintech or medtech industries.
- Strong understanding of app store algorithms and ranking factors.
- Experience with ASO tools like Sensor Tower, App Annie, or similar analytics platforms.
- Proficient in data analysis and interpretation to make informed decisions.
- Excellent written and verbal communication skills to create compelling app descriptions and marketing materials.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Familiarity with SEO best practices and digital marketing strategies.
- Knowledge of user experience (UX) principles and conversion rate optimization (CRO).
