APAC Marine Sales Manager, Singapore

Role Overview

We are seeking a commercially driven APAC Marine Sales Manager to lead regional business development across professional marine segments. This role will be responsible for driving market expansion, building a scalable channel network, and leading project-based sales engagements across key APAC markets.

Key Responsibilities

1. Market Development & Commercial Growth

• Drive and execute regional sales strategies across APAC
• Identify and develop new business opportunities within professional marine sectors (e.g. commercial, defence, SAR, patrol)
• Deliver against sales targets and contribute to overall regional revenue growth

2. Channel Strategy & Distribution Management

• Identify, appoint, and manage distributors and strategic partners across key markets
• Build a structured, scalable, and performance-driven distribution network
• Enable partners through joint business planning, pipeline development, and customer engagement

3. Project Sales & Key Account Management

• Lead project-based sales activities, including government and institutional tenders
• Engage directly with end-users, system integrators, and key decision-makers
• Drive proposal development, tender submissions, and technical-commercial negotiations

4. Market Intelligence & Product Feedback

• Gather and analyze market insights, customer needs, and competitive landscape
• Provide structured feedback to support product positioning, localization, and development
• Act as the voice of the customer within the organization

5. Brand Representation & Regional Marketing

• Represent the company at industry events, exhibitions, and trade shows
• Support regional marketing initiatives to strengthen brand presence and market positioning

Requirements

• 5-8+ years of sales experience within marine, defence, or related professional equipment sectors
• Proven track record in APAC regional sales and market development
• Strong experience in channel/distributor management and project-based sales cycles
• Familiarity with tender processes, government projects, and stakeholder engagement
• Self-driven, commercially minded, and capable of operating independently in a regional role
• Fluent in English; additional Asian languages are an advantage
• Willingness to travel frequently across APAC