Analytics Operations Analyst- Marketing Mix Modeling

Description

We are seeking a detail-oriented Analytics Operations Analyst specializing in Marketing Mix Modeling to join our team in Banglore The ideal candidate will analyze marketing data, develop models to measure campaign effectiveness, and support strategic decision-making through data-driven insights.

Responsibilities

• Analyze marketing data to derive insights and support decision-making processes.
• Develop and implement marketing mix models to measure the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to align analytics efforts with business objectives.
• Prepare and present reports on marketing performance metrics and insights to stakeholders.
• Utilize statistical tools and software to gather and analyze data.
• Identify trends and patterns in data to support strategic planning.

Skills and Qualifications

• 1-3 years of experience in analytics or data analysis, preferably in marketing.
• Strong knowledge of statistical analysis and modeling techniques.
• Proficiency in tools such as R, Python, or SQL for data manipulation and analysis.
• Experience with marketing mix modeling and understanding of marketing channels.
• Ability to visualize data effectively using tools like Tableau or Power BI.
• Strong analytical and problem-solving skills.
• Excellent communication skills to present findings to non-technical stakeholders.