Analyst - Biddable Media

Role - Analyst - Biddable Media

Location - Mumbai

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by our in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Functional Skill (Platform Knowledge Including Excel/Ppt):

Understanding the Basic Landscape of Digital (Biddable, Organic, Programmatic, Commerce)

In-depth Knowledge of Google Ads or Meta+ Insta Ads + Basics of LinkedIn

Basic -Account Auditing

Basic Excel Reporting (Or Reporting On 1 Reporting Platform)

Basic Client Communication (Presenting Daily/Weekly Numbers, Pacing Sheet, Task List,

Data Trackers, Recommendation Trackers Etc)

Daily Log Keeping/Task Lists/Mom

Keyword Research & Mapping Basic -Campaign Setup & Management

Data Analysis (Using Excel Functions -VLOOKUP, Pivots, Graphs)

Make A Presentation on PPT Using the Client/PFX Template (Includes Basic, Design Skills, Making Graphs Etc.)

Generate Insights

Understanding Of Optimization Logic & Carrying Out Basic Optimization Steps

Competition Understanding & Mapping Trends

Understanding Conversion Codes + Pixel Set Up

Soft Skills & Behavioural Skills:

Communication Skills (With Peers, Manager & Basic Communication with Client on Calls/WhatsApp Etc.)

Basic Email Etiquettes

Take Ownership & Be Responsible for Own Work & Deadlines

Willingness To Learn New Things

Respectful To Peers, Manager, Clients

Time Management

Active Listening for Understanding the Tasks At Hand

Raising Issues/Red Flags in Time

Responsiveness -Managers, Peers, Clients (Specially With WFH)