Amazon & Meta Ads Specialist

Company Description

Wanna Party is a leading retailer specializing in party supplies, founded in 2011 with its first flagship store in Delhi. Initially offering 200 products, the company now provides over 4,000 products catering to various occasions and celebrations across India. Operating 12 stores across 7 states, including both owned and franchised locations, Wanna Party strives to become the world's largest party store. With its website www.wannaparty.in and presence on various marketplaces, the brand aims to expand further through online platforms, marketplaces, and quick-commerce initiatives while delivering happiness to its customers.

Role Description

This is a full-time, on-site role based in Delhi, India, for an Amazon & Meta Ads Specialist. The specialist will be responsible for developing, managing, and optimizing ad campaigns on Amazon, Google and Meta platforms, analyzing campaign performance, and adjusting strategies to maximize ROI. They will collaborate with cross-functional teams to develop data-driven advertising strategies and monitor trends in digital advertising to ensure competitive advantages. The role requires precise attention to detail and proactive communication to meet marketing goals effectively.

Qualifications

• Expertise in Amazon Ads and Meta (Facebook/Instagram) advertising platforms, including campaign setup, optimization, and reporting
• Strong skills in data analysis, interpreting ad metrics, and using insights to optimize campaign performance
• Understanding of consumer behavior, e-commerce platforms, and digital marketing strategies
• Proficiency in budget management, A/B testing, and audience segmentation
• Excellent communication and collaboration skills to work with internal teams and external vendors
• Ability to stay updated on the latest digital marketing trends and algorithm changes
• Relevant certifications in digital advertising (e.g., Facebook Blueprint, Amazon Advertising Certification) and experience with tools like Google Analytics are a plus
• Bachelor's degree in Marketing, Business, or a related field