Role OverviewWe are looking for a Senior Amazon Media Buyer who will own end-to-end strategy, execution, and optimization of Amazon Ads for multiple brands. The ideal candidate is analytical, highly skilled in scaling profitable campaigns, and experienced in both Sponsored Ads and DSP.
Key Responsibilities- Campaign Strategy & Execution
- Develop and execute full-funnel Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP).
- Conduct keyword research, competitor analysis, and category insights to build high-ROI campaigns.
- Manage bid strategies, budgets, and placements for optimal performance.
- Optimization & Scaling
- Continuously optimize for ACOS, TACOS, and ROAS while maximizing sales volume.
- Run A/B tests for ad creatives, placements, and targeting strategies.
- Identify and scale winning campaigns while pausing underperformers.
- Analytics & Reporting
- Track KPIs such as ACOS, TACOS, CTR, CVR, and impressions.
- Build weekly/monthly performance reports with actionable insights.
- Maintain clean and structured account architecture.
- Collaboration
- Work closely with creative teams to brief ad visuals and copy based on performance data.
- Align with brand managers on sales targets and inventory planning.
- Collaborate with marketplace operations for product listing optimization.
Must-Have Skills & Experience- 24+ years of hands-on Amazon Ads management with proven scaling results.
- Deep knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
- Strong analytical skills with proficiency in Amazon Ads Console, Helium 10, Data Dive, or similar tools.
- Advanced Excel/Google Sheets skills for data analysis.
