Amazon Advertising Specialist

About California Design Den

California Design Den (CDD) is a US-based premium home & lifestyle brand with a fast-growing Direct-to-Consumer (D2C) business powered by Shopify Plus. CDD primarily sells to customers in the US, UK, and Germany, with a vision to become a global powerhouse in sustainable home & lifestyle products. CDD's multi-channel presence spans Amazon, Walmart, Macy's, Target, and a proprietary D2C website. The company is scaling globally, with team operations in the US and India.

About This Role

We're looking for a high-ownership Amazon Advertising Specialist who lives in Sponsored Products, Sponsored Display, and Sponsored Brands. You'll manage the full paid ads stack across our catalog — building campaign structure, owning bid and keyword strategy, running keyword harvesting, and keeping our portfolio healthy week over week. This is not an order-taker role. You'll be in the room for keyword, bid, and structure decisions on the programs you support. If you also bring Amazon Brand Storefront experience, that's a strong plus — but ads execution is the core of this role.

Key Responsibilities

1. Sponsored Products — Full Ownership

Build, launch, and manage SP campaigns across auto, broad, phrase, and exact match types. Run keyword harvesting cycles — graduate converting search terms from auto/broad into exact, negate waste systematically. Own bid strategy and recalibration across all SP campaigns; manage placement modifiers to maximize top-of-search share. Maintain SP campaign hygiene — search term cleanup, structure audits, duplicate control, budget pacing. Support program owners (new launches, deals weeks, scaling sprints) with SP execution capacity

2. Sponsored Display — Full Ownership

Own the full SD stack — audience targeting, product targeting, contextual, and

retargeting. Build and optimize SD campaigns aligned to each program's KPIs (ACOS / ROAS /Share of Voice). Manage SD bids, placements, and creative rotation on a weekly cadence. Identify SD growth opportunities — competitor conquesting, lookalike audiences, offAmazon placements

3. Sponsored Brands — Campaign Management

Build and manage SB campaigns including headline search ads, video ads, and product collection formats. Optimize SB for top-of-search visibility and brand awareness; manage keyword targeting and bids. Coordinate with the creative team on SB video and creative assets; ensure brand store landing pages are current. Monitor SB impression share and click-through rates; run A/B tests on headlines and creative to improve CVR.

4. Weekly Visibility & MBR Reporting

Own the weekly visibility report — top-of-search rank, share of voice, organic-vs-paid mix per program. Contribute to the monthly business review (MBR) reporting cycle. Surface trends, not just numbers — every report should drive a decision for the following week.

5. Optimization & Testing Discipline

Run continuous tests on creative, targeting, and bidding strategies across SP, SD, and SB. Daily campaign health checks; pivot based on real-time performance data

Stay current on Amazon Ads platform updates (new ad types, beta features, policy changes) and apply them.

6. Amazon Brand Storefront (Plus)

If experienced: support seasonal Storefront updates, new program launches, and A/B testing of layouts. Ensure new program launches get Storefront placement within 48 hours of go-live

Required Experience

Experience: 2–3 years of Amazon advertising experience, ideally in a DTC or ecommerce environment.

SP & SD expertise: You've personally managed Sponsored Products and Sponsored Display campaigns end to end — keyword strategy, bid management, harvest cycles, and structure audits.

SB experience: You've run Sponsored Brands campaigns including headline search and video — not just launched them, but optimized them for share of voice and CVR.

Tool proficiency: Comfortable with Search Query Performance (SQP), Brand Analytics, Data Dive (or equivalent like Helium 10 / Jungle Scout), and Amazon Ad Console.

Analytical chops: You can pull a report, find the pattern, and articulate the next action — not just describe what you see.

Communication: Strong written and verbal communication; can translate ad data into business decisions for non-technical stakeholders.

Storefront experience (Bonus): You've built or contributed to Amazon Brand Stores — not just edited modules.

The AI Edge (Bonus): You actively use AI tools (Claude, ChatGPT, Cowork, custom workflows) to gain a competitive advantage — for creative testing, audience analysis, keyword research, or workflow automation. We're an AI-forward team and bias toward people who use modern tools.

What's In It for You

Full ownership of SP, SD, and SB: across our Amazon catalog from day one — not a support role

AI-native culture: we ship Cowork workflows and Claude agents to amplify the team, and want you to do the same

Exposure to the full marketplace stack: Amazon US, Amazon CA, Walmart, Macy's, Shopify — your work shapes how we run all of it

Performance bonus tied to outcomes that matter: ACOS, TACoS, share of voice,

and paid-to-organic conversion lift