Roles & Responsibilities
Key Responsibilities
- Keyword Research & Search Term Optimization
- Conduct extensive keyword research for new and existing products using
- Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools
- Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords
- Continuously discover new keyword opportunities through Search Term Reports and customer search behavior
- Monitor keyword rankings and identify opportunities to improve organic visibility
- Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
- Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth
- opportunities
- Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
- Stay updated with Amazon search trends, seasonal keywords, and competitor activity
Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns on Amazon India
- Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns
- Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting
- Configure campaign budgets, bidding strategies, placements, and targeting
- Ensure campaigns follow internal naming conventions and account structure
- Perform campaign QA before launch to ensure error-free execution
Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, ASIN targeting, and placements
- Pause underperforming campaigns and scale winning campaigns
- Identify search term opportunities and add negative keywords
- Improve campaign efficiency while maintaining profitability
- Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures
- Continuously improve ACOS, TACOS, ROAS, and overall account efficiency
Analytics & Reporting
- Pull and analyze campaign performance data from the Amazon Advertising Console
- Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR,
- Impressions, Clicks, Orders, Sales, and Spend
- Analyze Search Term Reports to identify winning keywords and wasted spend
- Identify optimization opportunities based on campaign performance
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Highlight performance trends and recommend next steps
Budget Management & Scaling
- Manage daily, weekly, and monthly advertising budgets efficiently
- Allocate budgets based on campaign performance
- Scale winning campaigns while maintaining target ACOS and TACOS
- Monitor budget pacing and ensure effective utilization of advertising spend
Listing Optimization Support
- Coordinate with the catalog team to improve listing performance
- Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store
- Monitor Buy Box ownership and listing health
- Identify opportunities to improve organic rankings alongside paid advertising
Account Management
- Monitor overall account health and campaign delivery
- Troubleshoot campaign issues and policy violations
- Maintain a clean and organized Amazon Advertising account structure
- Stay updated with Amazon Advertising features, algorithm updates, and best practices
Skills: campaigns,keywords,optimization,amazon,research,keyword research,advertising,analytics
