Role & Responsibilities
Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns across Meta
(Facebook & Instagram)
- Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO,
and Advantage+ Shopping campaigns
- Configure campaign objectives, budgets, bidding strategies, schedules, and
placements
- Upload creatives, ad copies, headlines, and CTAs accurately
- Ensure campaigns follow internal naming conventions and account structure
- Perform campaign QA before launch to ensure error-free execution
Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Pause underperforming campaigns and scale winning campaigns
- Optimize budgets, audiences, placements, and creatives to improve efficiency
- Refresh fatigued creatives and maintain healthy campaign performance
- Execute A/B tests across creatives, audiences, offers, and campaign structures
- Maintain optimal campaign performance while reducing acquisition costs
Audience Management
- Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting
Audiences
- Create audience exclusions to minimize overlap
- Monitor audience performance and recommend improvements
Analytics & Reporting
- Pull and analyze campaign performance data from Meta Ads Manager
- Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,
CPM, CTR, CVR, Frequency, and Spend
- Identify optimization opportunities based on campaign performance
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Highlight performance trends and recommend next steps
Budget Management & Scaling
- Manage daily, weekly, and monthly advertising budgets efficiently
- Allocate budgets based on campaign performance
- Scale winning campaigns while maintaining efficiency and profitability
- Monitor budget pacing and ensure effective spend utilization
Tracking & Attribution
- Ensure proper Pixel implementation and event tracking
- Verify Conversion API (CAPI) setup and event mapping
- Validate campaign tracking, UTMs, and attribution settings
- Troubleshoot tracking issues and coordinate with the technical team when
Required
Account Management
- Monitor overall account health and campaign delivery
- Troubleshoot campaign issues and delivery bottlenecks
- Maintain a clean and organized Meta Ads account structure
- Stay updated with Meta platform updates, policies, and best practices
Ideal Candidate
- Strong Meta Performance Marketing / Meta Ads Executive Profiles.
- Mandatory (Experience 1): Must have 1+ years of hands-on experience managing Meta Ads (Facebook & Instagram) campaigns for D2C, E-commerce, or Digital Marketing Agency clients.
- Mandatory (Experience 2): Proven experience in launching, managing, optimizing, and scaling Meta advertising campaigns, including Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns.
- Mandatory (Experience 3): Strong hands-on expertise in Meta Ads Manager, including campaign setup, audience creation, budget allocation, bidding strategies, placements, ad uploads, campaign QA, and account structuring.
- Mandatory (Experience 4): Strong experience in campaign optimization through A/B testing, creative refreshes, audience optimization, budget scaling, and improving campaign performance while reducing CPA/CAC.
- Mandatory (Experience 5): Strong analytical skills with hands-on experience tracking and optimizing key performance metrics such as ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend using Meta Ads Manager and Excel/Google Sheets.
- Mandatory (Experience 6): Basic hands-on knowledge of Meta Pixel, Conversion API (CAPI), event tracking, attribution, UTM tracking, and troubleshooting tracking issues.
- Mandatory (Domain): Must have prior experience working with D2C, E-commerce, Consumer Brands, Health & Wellness Brands, or Performance Marketing Agencies managing Meta Ads campaigns.v
Skills: campaigns,d2c,management,advertising,api,optimization
