About the Team: Global Retail Experience
The Global Retail Experience Team defines how Lenskart as a brand comes to life in physical environments across India and global markets. We craft the strategy and design direction for in-store brand experiences - spanning visual storytelling, customer flow, campaign integration, and new store formats. Operating at the intersection of brand, design, and retail, the team ensures that every store expresses a consistent brand identity, communicates our product stories effectively, and delivers an elevated, engaging shopping experience. We collaborate closely with Brand, Design, Category, Merchandising, Central Operations, and Visual Merchandising Execution teams to translate strategy into scalable, high-impact retail experiences.
About the Role
As Assistant Manager Global Retail Experience, you'll be responsible for translating Lenskart's brand strategy into powerful in-store experiences. You'll define how our brand story, product propositions, and visual language translate into the physical retail environment - ensuring consistency, clarity, and emotional resonance across all formats and markets. This role blends brand thinking, strategic design direction, and creative project management, demanding a strong sense of visual storytelling, attention to detail, and cross-functional collaboration. You will balance creativity with business objectives - ensuring our offline experiences build equity, drive engagement, and deliver commercial impact.
Responsibilities
1) Brand & Experience Strategy
- Define and evolve the in-store brand experience strategy across markets
- Develop frameworks for consumer journey mapping, zoning, and planogram design that reflect brand hierarchy, product propositions, and price architecture
- Translate brand and marketing campaigns into meaningful in-store narratives that connect emotionally with consumers
- Partner with brand and category teams to ensure every collection and product story is represented with consistency and clarity across stores
2) Creative & Project Management
- Lead creative projects from brief to launch aligning strategy, design intent, direction, timelines, and deliverables across stakeholders
- Build training decks, launch presentations, and visual briefs that communicate experience strategy effectively to internal teams and store partners
- Manage project timelines, creative reviews, and stakeholder coordination, ensuring seamless on-ground execution with VM and operations teams
- Ensure every rollout aligns with brand guardrails and upholds Lenskart's global retail tonality
3) Cross-Functional Collaboration & Coordination
- Work with Brand, Design, Category, Central Operations, and VM Execution teams for campaign readiness and store experience consistency
- Collaborate on new store rollouts and format explorations, ensuring the retail journey aligns with both business priorities and design direction
- Partner with Central Ops to monitor launch timelines, asset readiness, and training dissemination
4) Experience Evaluation & Insights
- Analyze consumer behavior, dwell patterns, and navigation data to identify gaps and opportunities in the customer journey
- Recommend enhancements to store flow, communication hierarchy, and zoning based on insights and in-store observations
- Partner with internal research and insights teams to validate hypotheses and refine retail experience strategies
- Ensure experience feedback loops are embedded into future store rollouts and design updates
Experience Required
- 57 years of relevant experience in brand experience, retail experience design, or creative project management within consumer, lifestyle, retail or design-led industries
- Strong understanding of brand positioning, visual identity, and experiential design principles
- Excellent skills in creative briefing, presentation making, and cross-functional coordination
- Proven experience in offline brand execution or retail marketing - with hands-on involvement in store launches, visual merchandising, or experiential rollouts
- Exceptional project management, organization, and cross-functional collaboration skills
- A design-literate mindset - comfortable interpreting creative language, layouts, and brand guidelines
- Education: Bachelor's/Master's in Brand Marketing, Retail Management, Design Management, Communication, or related fields
