DTC OR Assistant Merchandiser OR
Area: India
Department: DTC
Direct Reporting Line: Manager Merchandising OR
Subsidiary/country: India
Location: Gurugram, India
Purpose & Overall Relevance For The Organisation
Support development of consumer-focused range for our retail stores. Drive sell thru performance, share best practices and deliver actionable season performance insights. This role plays a pivotal part in shaping product offerings which would eventually lead to visual presentation and store execution to ultimately achieved desired sell outs.
Pre-Season Planning and Buying
- Collaborate in defining DTC range strategy and assortment mix in alignment with marketing strategy and historical data
- Detailed article level volume working and store wise ranging to be done ensuring all the pre-aligned category mix as well as OTB planned is adhered.
- Partner with Ops and VM teams to work on the capacity/option plan along with category rationalization of every store to execute seasonal priorities
- Prepare in-depth quantitative and qualitative analysis reports on assortment planning for channel teams, working closely with marketing stakeholders.
- Forecast and plan the ISC / ABO packs during season
- Participate in major go-to-market & EM milestones to gain insights about key seasonal brand and BU strategies/initiatives and including them in the DTC OR outlook.
In-Season Planning and Trading
- Monitor article-level performance at agreed intervals, analyze trends, and leverage insightsboth independently and in coordination with other channels.
- Identify key performance trends and deliver timely, data-backed recommendations and calls to action to optimize seasonal outcomes.
Key Relationships
- Brand Teams (incl. VM)
- Cluster SCM
- Cluster Finance
- DTC OR functional teams (Ops, COE,)
- IT / BI
- EM Merch Teams
Knowledge Skills And Abilities
- 2-3 years of work experience in this domain and preferably Masters in Fashion Management.
- Experienced in data analysis with strong skills in Microsoft Excel is required.
- Knowledge of other functional areas involved in the Pre-Season and In-season Merchandising planning is preferred.
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