AM / DM / Manager / AGM / DGM / GM / AVP / DVP / VP - Brand Management

Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights

Example outputs:

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Competitor and customer insights analysis

- Analysing the success of marketing campaigns and creating reports

- Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities

- Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives

- Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables

Example outputs:

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Contribute to annual brand planning process

- Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)

- Planning and execution of all communications and media actions on all channels, including online and social media

- Assisting with product development, pricing and new product launches as well as developing new business opportunities

- Creating and managing promotional collateral to establish and maintain product branding

- Supervising advertising, product design and other forms of marketing to maintain consistency in branding

- Define and manage the brand communication strategy using a variety of media

- Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects

Example outputs:

- Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs

- Represents the company and provides support as needed at various trade shows and conventions

- Plans and executes events and promotions within fan communities

- Co-ordinating the launch programme to external customers as well as employees

- Organising events such as product launches, exhibitions and photo shoots

- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

- Collaboration and Budgetary Controls- Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets