Designation: AI Sales Automation Associate
About Frido
Frido is a D2C-first consumer brand building category-defining products for comfort, wellness, and everyday health. As we scale our digital revenue engines, AI and automation are now core growth levers not support functions.
We use Chat, Voice, WhatsApp, and CRM automation to handle large volumes of high-intent inbound demand and convert it into revenue at scale.
We are hiring a Lead / Manager AI Revenue & Sales Automation to own this growth engine end-to-end and ensure every AI investment directly improves conversion, revenue, and sales productivity.
Role Objective
Own and scale Frido's AI-driven inside sales and conversational commerce funnel, with direct responsibility for revenue impact, conversion uplift, and cost efficiency.
This is a business leadership role, not a support or engineering role.
- Chat, Voice, WhatsApp, CRM and inside sales workflows
- Drive conversion rate, upsell, AOV, and revenue per lead using automation and AI
- Revenue influenced by AI
- Conversion uplift
- Cost per conversion
- Automation %
- Sales team productivity
- Decide where to deploy AI vs humans across the funnel to maximize ROI
- Build and continuously optimize AI-first sales workflows
Key Responsibilities
- Own Frido's AI & automation strategy for inside sales and inbound revenue
- Identify funnel leaks, sales bottlenecks, and scale constraints and solve them using AI and process redesign
- Convert business goals into AI use-cases, not the other way around
- Work with Product, Tech, Data, and Sales leaders to get things shipped and adopted
- Drive continuous improvement in:
- Lead-to-conversion rate
- Response time
- Cost per order
- Agent efficiency
- Own vendor / tool performance, ROI, and outcomes
- Ensure AI systems actually close more orders, not just answer questions
Ideal Background
- 36 years experience in inside sales, revenue ops, growth, or business operations
- Strong exposure to high-volume inbound sales or D2C funnels
- Hands-on experience using:
- Chatbots / WhatsApp automation / Voice AI / CRM automation (any)
- Proven track record of scaling revenue or improving conversion using process, automation, or tech
Should understand:
- What LLMs, Chatbots, Voice AI, automation, CRM integrations can and cannot do
- How to use them to improve funnel economics
- How to evaluate tools, vendors, and internal builds
Good to Have
- Experience in D2C, e-commerce, performance marketing, or inside sales
- Experience in startup or fast-scaling environments
- Experience owning funnel metrics or revenue numbers
- B.Tech or equivalent (optional)
