Department: Digital Marketing & Creative
Experience Required: 13 years
Employment Type: Full-Time
Preferred Skills
- Experience in running or supporting paid campaigns (Meta / LinkedIn Ads).
- Familiarity with content automation workflows (Zapier, Make, Airtable).
- Basic understanding of SEO and hashtag strategy.
- Knowledge of Quick Commerce / E-commerce product content (Zepto, Blinkit, Amazon, etc.) is a plus.
- Understanding of AI prompt engineering for creative generation.
Soft Skills
- Creative thinker with a data-driven mindset.
- Excellent communication and collaboration skills.
- Strong time management and attention to detail.
- Growth mindset willing to learn and experiment with new AI tools.
Required Skills
- Proven experience in social media management for brands or agencies.
- Proficiency in AI-driven content creation tools: ChatGPT, Jasper, Canva AI, Midjourney, OpusClip, etc.
- Strong sense of visual storytelling and social media trends.
- Understanding of platform analytics (Meta Insights, LinkedIn Analytics, YouTube Studio).
- Good copywriting and basic video editing skills (CapCut, Descript, or AI tools).
- Ability to manage multiple brands simultaneously with structured workflows.
Key Responsibilities
- Plan and execute monthly content calendars across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Use AI tools (ChatGPT, Jasper, Copy.ai, etc.) to write engaging captions, hashtags, and ad copies.
- Design and repurpose content using Canva AI / Adobe Firefly / Midjourney for images, reels, and carousels.
- Use automation platforms (Metricool, Buffer, Zapier, Notion AI) for scheduling and post tracking.
- Analyze platform insights to identify high-performing content and optimize strategy accordingly.
- Collaborate with the performance marketing team for ad creatives and campaign assets.
- Generate weekly performance reports using AI-powered analytics and suggest improvements.
- Manage community engagement reply to comments, DMs, and maintain brand tone using pre-set AI responses or prompts.
- Stay up-to-date with social trends, new AI tools, and creative formats to keep content fresh.
Create and maintain brand consistency across all visual and written content.
Soft Skills
- Creative thinker with a data-driven mindset.
- Excellent communication and collaboration skills.
- Strong time management and attention to detail.
- Growth mindset willing to learn and experiment with new AI tools.
Compensation & Perks
- Competitive salary based on skills and AI proficiency.
- Quarterly performance bonuses tied to content engagement or growth KPIs.
- Access to premium AI tools and training.
- Opportunities to grow into AI Content Strategist / Creative Automation Lead roles.
