The Company
Juice AI is building the Creative Performance OS. We generate ads engineered for effectiveness. It is designed for modern marketing teams, trained on benchmarks, engineered to outperform the category. It delivers end-to-end outcomes across INSIGHTS, ADS, and COMMERCE content. Check us out at https://www.juicelabs.ai/
The Role
AI-First Creative Generation and Editing
- Transform Juice-generated scripts, concepts, and briefs into finished, platform-ready static and lightweight motion creatives across Meta, Google, TikTok, YouTube, Shorts, display, landing pages, and commerce surfaces.
- Build creatives using AI image generation, inpainting, outpainting, compositing, style transfer, product visualization, and generative design workflows.
- Maintain visual and brand continuity across AI-generated outputs: consistent characters, product representation, backgrounds, typography, color systems, and composition logic.
- Blend AI-generated imagery with stock, product shots, brand assets, packaging renders, typography, and light motion into seamless, high-performing creatives.
- Create multiple design variations per brief — alternate hooks, layouts, headlines, offers, CTAs, and visual styles — ready for creative testing at scale.
- Deliver platform-native assets optimized for each placement and format: 1:1, 4:5, 9:16, 16:9, banners, carousels, thumbnails, and marketplace creatives.
Design Craft & Creative Production
- Craft scroll-stopping visual hooks that communicate in the first 1–3 seconds of attention, even in static formats.
- Design with strong fundamentals in hierarchy, typography, composition, color, and layout — making every creative feel polished, intentional, and native to the platform.
- Use AI to extend, adapt, and iterate creatives rapidly: outpainting for aspect ratio adaptation, inpainting for cleanup and concept changes, generative fill for new variants, and mockup generation for product storytelling.
- Produce campaign systems, not just one-off assets — ensuring consistency across ads, landing pages, thumbnails, CRM visuals, and commerce content.
- Support lightweight motion and very basic video generation where useful — simple animated assets, cinemagraph-style outputs, AI-assisted product motion, and basic motion variations for testing.
Prompting & Creative Direction
Write structured, iterative prompts across the AI stack:
- Image generation: Midjourney, Nano Banana, Seedance, SDXL, DALL·E, Firefly
- Image editing & enhancement: Photoshop Generative Fill, Magnific, Topaz, Runway
- Light video generation: Veo, Seedream, Runway, Kling, Luma
- Design & production: Adobe Photoshop, Illustrator, After Effects, Figma, Canva, ComfyUI, Fal.ai
- Direct AI outputs with the vocabulary of a designer and art director — layout, grid, negative space, typography, lighting mood, material texture, product framing, composition style, and brand tone — not just make it look good.
- Document prompting workflows, reusable visual systems, references, and generation learnings so output quality compounds over time.
- Use AI not as a shortcut, but as a creative multiplier: generating concepts, exploring directions, refining outputs, and producing usable assets faster.
Performance Thinking
- Design for conversion. Understand what makes an ad stop the scroll, communicate value instantly, and drive action.
- Collaborate with the team to scale winning concepts into multiple formats and creative directions across acquisition and retention channels.
- Internalize creative testing logic: what to vary, what to hold constant, and why — headlines, composition, product framing, color treatment, offer placement, CTA hierarchy, testimonial treatment, and more.
- Use performance feedback to inform design decisions, reduce creative fatigue, and continuously improve output quality.
Must-have skills
Design & Creative Craft
- Strong fundamentals in Adobe Photoshop and Illustrator.
- Working knowledge of After Effects, Figma, and Canva for rapid iteration and adaptation.
- Sharp instincts for hierarchy, typography, composition, color, layout systems, and brand consistency.
- Ability to deliver clean, platform-native creatives that feel organic to each feed, placement, and customer journey stage.
- Experience creating high-volume ad creatives, concept boards, landing page visuals, thumbnails, carousels, and commerce-ready graphics.
AI & Prompting Fluency
- Hands-on, daily experience with AI image generation and editing tools.
- Strong grasp of inpainting, outpainting, generative fill, background replacement, compositing, upscaling, retouching, and AI-assisted creative iteration.
- Structured prompting methodology — you document what works, refine your workflows, and build repeatable systems for quality and speed.
- Working knowledge of visual direction principles such as framing, product presentation, lighting styles, art direction references, typography pairing, and continuity in AI-generated assets.
- Basic familiarity with AI-assisted video generation is a plus — enough to create simple motion outputs or adapt static creatives into lightweight animated formats.
Creative & Strategic Instinct
- Strong visual storytelling — you can read a brief and immediately see multiple visual routes.
- Fluency in performance marketing aesthetics: UGC-style statics, D2C ads, problem/solution creatives, offer-led promos, testimonial graphics, listicle concepts, before/after, feature/benefit breakdowns, and marketplace creatives.
- Ability to work fast without sacrificing quality. Speed is a feature, not a compromise.
- Comfortable operating in a highly iterative environment where concept generation, testing, and refinement happen continuously.
If this sounds like you, write to us at [Confidential Information] with the subject line - AI Graphic Designer - BLR Application.
