Job Title: AI-Driven Social Media Marketing & Content Specialist
Location: Hyderabad (Onsite)
Experience: 35 Years
CTC: 5 LPA6 LPA
Joining: Immediate Joiners Preferred
Reports To: Director - Marketing & Communications
About Us
Multiplier AI is India's leading healthcare AI company, partnering with industry leaders such as Abbott, Cipla, Sun Pharma, Glenmark, and Galderma. As we move toward our IPO, we are strengthening our digital brand and demand-generation engine. We are looking for an AI-Driven Social Media & Content Specialist who can combine creativity, AI, and CRM-driven execution to generate measurable business impact.
We don't just build visibility, we build pipeline.
Role Overview
We are seeking a 360 AI-Driven Social Media & Content Specialist with strong exposure to Pharma, Lifesciences, and Healthcare marketing. This role owns social media, content, email marketing, lead generation, outbound support, and CRM-driven automation, working closely with sales and leadership to convert engagement into qualified opportunities.
Key Responsibilities
Social Media Strategy & Execution
- Develop and manage platform-specific strategies for LinkedIn, Instagram, X (Twitter), YouTube, Facebook, Threads, etc.
- Drive organic and paid social media performance using AI-driven insights and analytics
- Target B2B, pharma, healthcare, and enterprise decision-makers
Content Planning & Calendar Management
- Own monthly and quarterly social media content calendars
- Collaborate with designers, video teams, and writers to deliver compliant, high-impact content
- Ensure consistent brand voice aligned with pharma communication standards
Content Writing & Blogging
- Create high-quality captions, campaign copies, blogs, thought leadership articles, case studies, and landing page content
- Simplify complex healthcare and AI solutions into compelling, value-driven narratives
- Repurpose long-form content into performance-focused social assets
Email Marketing, Automation & Drip Campaigns
- Plan and execute email marketing campaigns, newsletters, product launches, and leadership communications
- Support email designing and layout optimization
- Build and manage automation and drip workflows using HubSpot, Zoho CRM, or similar platforms
- Optimize lead nurturing, engagement, and conversion metrics
Lead Generation & Demand Creation
- Execute lead generation campaigns across social media, email, landing pages, webinars, gated content, and events
- Work closely with sales teams to define ICPs, targeting strategies, and lead qualification criteria
- Track MQLs, SQLs, and pipeline contribution through CRM dashboards
Outbound & Cold Calling Support
- Support outbound campaigns by creating scripts, email sequences, and outreach messaging
- Conduct cold calls and follow-ups when required to qualify leads and book meetings
- Update lead status, call outcomes, and engagement notes in HubSpot / Zoho CRM
360 Integrated Marketing Campaigns
- Execute integrated campaigns across social media, emailers, paid ads, webinars, events, and influencer collaborations
- Ensure alignment between marketing messaging and sales outreach
Community, Compliance & Reputation Management
- Monitor comments, DMs, mentions, and industry conversations
- Engage professionally while ensuring pharma compliance, brand safety, and reputation management
Analytics & Reporting
- Track performance using Meta Business Suite, LinkedIn Analytics, Google Analytics, HubSpot / Zoho CRM, and AI-powered marketing tools
- Share actionable insights to improve lead quality, engagement, and ROI
Skills & Requirements
- 35 years of experience in Social Media, Content, Digital Marketing, or Demand Generation
- Mandatory background in Pharma & Lifesciences / Healthcare marketing
- Proven experience in Lead Generation, Email Marketing, Automation, and Drip Campaigns
- Hands-on experience with HubSpot and/or Zoho CRM for lead management, automation, and reporting
- Exposure to outbound campaigns and cold calling (B2B preferred)
- Strong skills in Content Writing, Blogging, and Copywriting
- Experience managing social media calendars and integrated digital campaigns
- Familiarity with tools such as Canva, Buffer/Hootsuite, Meta Ads Manager, email automation platforms
- Working knowledge of AI marketing tools for content creation, analytics, lead scoring, and automation
- Strong analytical, communication, and stakeholder management skills
- Based in Hyderabad and available for immediate joining
Benefits
- High-ownership role with direct collaboration with Sales and Leadership
- Exposure to AI-powered marketing and CRM-driven growth strategies
- Fast-paced, innovation-first work culture
- Competitive compensation with strong career progression
