Key Responsibilities:
Product Strategy & Portfolio Management:
- Own the complete lifecycle of assigned fertilizer products launch, growth, maturity, and rationalization
- Define product vision, positioning, and value propositions aligned with market and crop needs
- Identify strategic / priority products for focused national push
- Prepare annual and quarterly product business plans with clear growth targets
Market Intelligence & Opportunity Mapping:
- Analyze crop-wise, region-wise, and segment-wise market potential across India
- Track competitive products, pricing, claims, and positioning
- Identify gaps and recommend new product development or formulation improvements
- Use field feedback and data to refine product strategies
Sales Enablement & Zonal Coordination:
- Work closely with Zonal Heads, Branch Managers, and field teams for product execution
- Translate product strategy into clear execution plans for zones and branches
- Support zones with product-wise targets, dealer activation plans, and farmer engagement strategies
- Participate in joint reviews with leadership to track fertilizer product performance
Pricing, Schemes & Promotion:
- Develop pricing strategies based on cost, competition, and value delivery
- Design and roll out product-specific schemes, promotions, and seasonal campaigns
- Ensure pricing discipline and margin protection across regions
- Monitor scheme effectiveness and course-correct when required
Performance Tracking & Reporting:
- Monitor product-wise sales, growth, penetration, and adoption metrics
- Track performance against strategic product KPIs
- Present insights, dashboards, and recommendations to senior management
- Drive continuous improvement through data-driven decisions
