AGM-Prepaid Marketing

Role

Prepaid Marketing Specialist

Job Level/ Designation

M2

Function / Department

Marketing

Location

Circle Office, Delhi (UP West Circle)

Job Purpose

Manage and grow prepaid revenue business for the circle by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.

Key Result Areas/Accountabilities

Revenue

• CPR and revenue delivery for biz

• Drive Tertiary across digital and etop business

• Drive ARPU growth with increase in subs ticket size

• Analytics to sales on DoS, bill cuts and availability across markets

• All Base recharge product market push and partnership Tehsil / District/Zone Revenue benchmarking and driving better extractions.

Subscribers

• RES Additions through churn programs

• OG User addition programs and extraction from RES

• Recharging UU Additions through UL and Non UL Recharges

• 4G HS program, upgrade, churn and 4G Phone Helpline

• Data Users, 4G Users additions, extraction from 4G HS

• VoLTE HS Additions and VoLTE UU Extractions.

UL Extraction

• UL User Additions programs by reducing UL churn

• UL DRR / UL Targets for all team members

• Drive/Improve UL Renewal across. Recruit, Renewals

• UL Recovery from past UL users over the period of 90 days

• Program to onboard more number of UL from Rs49/NUL product

• Drive improve mix of ULD/LV from UL Renewal/Recruitment

Communication & Trade

• Communication SMS, OBD, IVR, Whatsapp, CC IVR, Trade SMS, Clever Tap

• Communication on Switch, PCN, PCA, Vi App notification

• Program to drive UL DRO, ULD DRO - like Aaj ki Kamayii

• Program for DSE on Hotstar, DSE Superstar programs

• Customer survey, VOC,

• Drive consumer experience excellence program.

Core Competencies, Knowledge, Experience

Exposure to 121/ CVM process handling shall be added advantage.

Must have technical / professional qualifications

MBA from reputed institute with 5+ years of work experience