AGM-Market and Strategy

Role Purpose

Marketing & Tech Strategy lead will play a critical role in analyzing market trends, competitive landscape, scout technology and M&A opportunities . This position supports the Sales organisation with positioning, promotion and actionable insights to support strategic as well as tactical business decisions.

Key Responsibilities

1. Market Research & Analysis:

Conduct in-depth market research to identify trends, customer preferences, and emerging opportunities within the chemical industry.

Analyze market data, including supply and demand dynamics, pricing trends, and competitor activities.

Develop detailed market reports, presentations, and dashboards for internal stakeholders.

2. Competitive Analysis:

Monitor and analyze competitor strategies, product offerings, and market positioning.

Identify competitive threats and opportunities, and recommend strategies to maintain or enhance market share.

3. Demand Forecasting:

Collaborate with sales, production, and supply chain teams to forecast demand for chemical products.

Utilize statistical models and data analysis tools to predict future market trends and customer demand.

4. Strategic Planning Support:

Provide insights and recommendations to support the development of business strategies, product launches, and market entry plans.

Work closely with the product development team to identify new product opportunities based on market needs and trends.

5. Customer & Market Segmentation:

Segment the market based on customer needs, industry verticals, and geographic regions.

Identify key customer segments and tailor marketing strategies accordingly.

6. Pricing Strategy:

Assist in the development of pricing strategies by analyzing cost structures, market prices, and competitive pricing models.

Monitor and report on pricing trends within the industry.

7. Reporting & Communication:

Prepare and present regular reports on market trends, competitive analysis, and business performance to senior management.

Communicate complex market data in a clear and actionable manner.