- Develop and implement scalable solutions using Adobe Experience Platform, including Real-Time Customer Profile, CDP, and Adobe Experience Data Model (XDM) schemas to support personalized customer experiences.
Data Ingestion & Integration
- Configure and manage data pipelines for ingesting data from various sources (web, mobile, CRM, etc.) into AEP, ensuring data quality, identity resolution, and seamless integration with Adobe and non-Adobe systems.
Segmentation & Activation
- Build and manage audience segments using AEP's segmentation tools, and activate them across marketing channels for targeted campaigns, leveraging Adobe Journey Optimizer and Customer Journey Analytics where applicable.
