Advertising Specialist

Company Description:

At Glassberry IT Solutions, we specialize in delivering advanced digital marketing and web development solutions. With a successful track record serving clients across diverse industries, we empower businesses to enhance their online presence and achieve measurable growth. From crafting effective advertising campaigns to building robust websites, we are committed to offering customized strategies that drive results. Our dedicated team focuses on helping businesses scale efficiently and achieve their goals.

Job Title: Digital Marketing Executive

Location: Pune (On-site)

Experience: 1–3 Years

Company: Glassberry IT Solutions Pvt. Ltd.

Job Overview: We are looking for a performance-driven Digital Marketing Executive who specializes in running and optimizing paid campaigns across Google and social media platforms. The ideal candidate should be data-driven, creative, and focused on generating high-quality leads and maximizing ROI for clients.

Key Responsibilities:

Plan, create, and manage paid campaigns on Google Ads (Search, Display, YouTube)

Execute and optimize campaigns on Meta Ads (Facebook & Instagram), and other platforms like LinkedIn Ads if required

Conduct keyword research, audience targeting, and competitor analysis

Continuously optimize campaigns to improve CTR, CPC, CPL, and ROAS

Create compelling ad copies and coordinate with designers for creatives

Set up conversion tracking, pixels, and analytics tools

Monitor campaign performance and prepare detailed reports

A/B test ads, landing pages, and targeting strategies

Manage budgets efficiently to maximize results

Stay updated with the latest trends, tools, and algorithm changes

Required Skills:

Hands-on experience with Google Ads and Meta Ads Manager

Strong understanding of performance marketing metrics (CPC, CPA, ROAS, CTR)

Experience in lead generation and conversion-focused campaigns

Knowledge of Google Analytics, Tag Manager, and tracking setup

Ability to analyze data and make strategic decisions

Good copywriting skills for ads

Basic understanding of funnels and landing page optimization

Preferred Qualifications:

Bachelor's degree in Marketing, Business, or related field

Google Ads / Meta Blueprint certifications (preferred)

Experience in a digital marketing agency environment

What We Offer:

Work with diverse clients across industries

High-growth environment with real performance exposure

Opportunity to scale campaigns with bigger budgets

Learning-driven culture with room for experimentation Key KPIs (Performance Expectations):

Cost Per Lead (CPL) optimization

Return on Ad Spend (ROAS)

Conversion Rate improvement

Lead Quality & Volume

Campaign scaling efficiency