Advertising Specialist (Performance Marketing Specialist - E-commerce)

Job Description

Role: Performance Marketing Specialist Quick Commerce and E-Commerce

Experience: 1 to 3 years

Salary: 2 to 4 LPA

Location: Kopar Khairane, Navi Mumbai

Notice Period: Immediate or 15 days

Key Responsibilities

Campaign Planning and Execution

Developed and executed end-to-end performance marketing campaigns tailored to quick commerce and e-commerce platforms.

Plan platform-specific promotional activities, including sponsored listings, banner ads, and performance-based campaigns.

Collaborate with quick commerce partners to implement co-branded campaigns and exclusive offers.

Optimization and Analysis

Continuously monitor campaign performance metrics such as CTR, CPA, ROAS, and conversion rates.

Use A/B testing, keyword optimization, and creative iterations to improve campaign effectiveness.

Leverage platform analytics tools and dashboards to identify trends, gaps, and opportunities for optimization.

Budget Management

Allocate and manage budgets for performance marketing campaigns across platforms.

Ensure cost efficiency by monitoring spending and ROI on a daily, weekly, and monthly basis.

Report on budget utilization and recommend adjustments based on campaign performance.

Collaboration and Coordination

Work closely with the creative and content teams to develop high-performing ad creatives and messaging.

Collaborate with the sales and e-commerce teams to align campaign objectives with revenue goals.

Partner with supply chain teams to ensure sufficient stock availability during promotions.

Platform and Market Analysis

Stay updated on quick commerce platform algorithms, trends, and ad product innovations.

Conduct competitor analysis to benchmark performance and identify areas of opportunity.

Analyse consumer behaviour data on platforms to refine targeting and segmentation strategies.

Customer Retention and Loyalty

Develop strategies to drive repeat purchases and customer retention on quick commercial platforms.

Use targeted ads and promotions to re-engage dormant customers and reduce churn.

Strategic Planning and Execution

Develop and execute tailored strategies for quick commerce channels to maximize revenue and brand presence.

Analyse platform-specific data to identify sales trends, customer preferences, and growth opportunities.

Ensure alignment of quick commerce strategies with the overall business objectives of the FMCG company.

Account Management

Build and maintain strong relationships with quick commerce partners and stakeholders.

Act as the primary point of contact for quick commerce platforms, ensuring effective communication and seamless execution of campaigns and initiatives.

Negotiate trade terms, promotional agreements, and pricing with platform partners.

Product Visibility and Merchandising

Optimize digital shelf presence, including product listing, search keywords, and category placements.

Ensure product descriptions, images, and pricing are accurate and align with brand guidelines.

Drive and execute merchandising plans, including promotions, bundling, and seasonal campaigns.

Sales Monitoring and Reporting

Monitor daily, weekly, and monthly sales performance on quick commerce platforms.

Prepare detailed reports on KPIs, sales metrics, and campaign effectiveness.

Use data analytics tools to derive insights and recommend corrective actions to address performance gaps.

Collaboration and Coordination

Work closely with the supply chain and logistics teams to ensure consistent product availability and timely replenishments.

Collaborate with the marketing team to plan and execute platform-specific promotional campaigns.

Coordinate with category managers to identify product trends and potential new listings.

Customer Experience and Retention

Ensure a seamless and positive customer experience by addressing platform-related issues and coordinating with internal teams.

Monitor customer reviews and feedback, taking actionable steps to improve ratings and resolve concerns.

Market and Competitor Analysis

Stay updated on market trends, customer behaviour, and competitive activities in the quick commerce space.

Benchmark the company's performance against competitors and recommend strategies to maintain a competitive edge.