Advertising Sales Manager

What do we need from your end

Role Overview

We are looking for a Performance Ad Sales Manager to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions.

Client Onboarding & Growth

Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming,

EdTech, and Apps

Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics

Set up campaigns aligned to performance goals and scalability benchmarks

Client Servicing & Optimization

Monitor daily campaign performance and proactively optimize for scale and efficiency

Work closely with AdOps and analytics teams on tracking, attribution, and postbacks

Identify underperforming funnels and recommend creative, targeting, or bid changes

Maintain strong client retention through performance delivery

Revenue & Scale

Achieve revenue through volume scaling and long-term advertiser retention

Upsell high-performing traffic sources, premium placements, and exclusive inventory

Build predictable revenue pipelines through repeat performance budgets

Performance Advertising Expertise

Sell and manage CPC, CPA, CPI, and hybrid performance models

Understand attribution tools, fraud prevention, and conversion tracking

Stay updated with performance trends, privacy regulations, and tracking limitations

Key KPIs

CPA/ROAS improvement

Advertiser retention & budget scale

Monthly revenue from performance campaigns

Conversion volume & quality score

Requirements

Strong understanding of performance marketing and digital funnels

Hands-on experience with performance KPIs and optimization

Ability to analyze large datasets and make quick decisions

Comfortable working in fast-paced, number-driven environments