Advertisement Monetization Manager

About the Role

Paytm Ads is looking for a Monetization Manager to drive strategic partnerships and

maximize revenue opportunities across the advertising ecosystem.

The role will act as the primary point of contact (SPOC) for external partners, while

working closely with internal product, sales, and operations teams to ensure that partnerships

translate into scalable revenue opportunities.

This role sits at the intersection of ad monetization, partnerships, and product

solutioning, helping bring new ad capabilities to market while optimizing existing revenue

streams.

Key Responsibilities

1. Partner Management & Ecosystem Development

Serve as the primary SPOC for external ad tech and ecosystem partners including

DSPs, SSPs, measurement partners, and agencies.

Manage day-to-day relationships with partners to ensure smooth execution and

revenue growth.

Identify opportunities to expand collaboration and unlock new monetization streams.

2. Cross-Functional Coordination

Work closely with product, sales, and ad operations teams to ensure partnerships

are fully leveraged.

Translate partner capabilities into internal opportunities for advertisers and sales

teams.

Coordinate partner integrations, launches, and performance tracking.

3. New Partnerships & Opportunity Evaluation

Identify and evaluate new partnerships across the advertising ecosystem including

programmatic platforms, data partners, and measurement solutions.

Assess strategic fit, revenue potential, and technical feasibility of potential

partnerships.

Support negotiations and onboarding of new partners.

4. Product Solutioning & Go-to-Market Support

Assist in solutioning and packaging new advertising products or features.

Work with internal teams to develop GTM strategies for new ad formats, targeting

capabilities, or measurement solutions.

Enable the sales team with partner-driven solutions for advertisers.

5. Performance Tracking & Optimization

Monitor performance of existing partnerships across revenue, fill rate, and

advertiser adoption.

Identify optimization opportunities and work with partners to improve outcomes.

Required Skills & Experience

7+ years overall work experience, with 56 years in digital advertising / ad tech /

media monetization.

Strong understanding of the digital advertising ecosystem including:

o Programmatic advertising

o Direct IO advertising

o DSPs, SSPs, ad exchanges

Experience managing external partnerships or platform integrations.

Ability to work cross-functionally with product, sales, and operations teams.

Strong problem-solving, analytical, and communication skills.