Advertisement Monetization Manager

Appsoleut Games is a passion driven, fast growing mobile gaming studio based out of Gurgaon, India. Our MISSION is to soon become a leader in the mobile gaming industry, internationally. We develop vehicle-based games in the simulation, driving and racing genre. Our games have done us proud by consistently staying in the Top 30 games in the Racing category in USA and beating (momentarily!) Nintendo Mario Kart in Japan! We are a fun-loving, open-minded company and encourage our team to have a voice. Now we're looking for a data-driven Ad Monetization Analyst who will take ownership of ad revenue performance across our game portfolio.

Role Overview

We're looking for a proactive Ad Monetization Manager to take charge across all mobile game titles. The ideal candidate will not only manage and optimize ad placements and network relationships but will also bring deep insights into game data and user behaviour to help improve lifetime value (LTV), retention, and overall player satisfaction. You'll work closely with the product, design, and analytics teams to drive strategic decisions that impact millions of players globally.

Key Responsibilities

Monitor and Analyze Ad Performance: Track key ad monetization metrics including eCPM, ARPDAU, fill rate, impressions per DAU, retention, and revenue by cohort. Identify trends and anomalies through in-depth analysis.

Optimize In-Game Ad Strategy: Continuously test and refine ad placements, formats (rewarded video, interstitial, banner), and frequency capping to maximize revenue while ensuring a seamless user experience. Create hypotheses and run tests to validate monetization improvements.

Manage Ad Network and Mediation Partners: Collaborate with third-party ad networks and mediation platforms. Manage waterfall and in-app strategies, evaluate performance, resolve discrepancies, and negotiate rates if needed.

Leverage Game Data to Drive Monetization: Utilize in-game player behavior data to understand user segmentation, session patterns, engagement levels, and churn points. Use these insights to align ad strategy with gameplay and user intent.

Run A/B Tests and Experiments: Design and analyze experiments around ad implementations, formats, user segments, and game levels. Share outcomes with stakeholders and implement winning strategies.

Collaborate Cross-Functionally: Work closely with product managers, game designers, developers, and the user acquisition team to align monetization with user journey and product goals. Share insights to influence feature roadmaps and monetization design.

Reporting & Communication: Build dashboards and weekly/monthly reports to communicate monetization KPIs. Translate data into actionable insights and present findings to leadership and other teams

Stay Updated on Trends & Tools: Keep abreast of the latest ad tech innovations, mediation tools, monetization trends in gaming, and privacy updates like ATT and GDPR to future-proof our ad strategy.

Requirements

25 years of hands-on experience in mobile ad monetization, preferably in gaming.

Strong understanding of mobile ad networks and mediation platforms (MAX, IronSource, AdMob, etc.).

Deep analytical skills with proficiency in Excel, Google Sheets, and visualization tools like Tableau or Data Studio.

Experience working with mobile analytics and attribution tools (Firebase, Appsflyer, Adjust).

Solid grasp of game data and player behaviour analytics understanding session time, player progression, funnel drops, churn analysis, etc.

Comfortable working with KPIs like LTV, retention, ARPDAU, and monetization funnels.

Strong communication and collaboration skills with the ability to work across teams.

Detail-oriented with a structured problem-solving approach.