Key job responsibilities
Core responsibilities include: -
- Provide Onboarding and Optimization support through 1:1 education and online trainings, along with setting up and optimizing campaigns for new and existing Advertisers
- Understand Performance Advertising and uses various tools and techniques to fix campaign set-up with a focus on improving and managing campaign performance and provide related campaign optimization support
- Provide input to improvise existing standard work instructions (SOPs) and ensures no deviations from the standard operating procedures
- Calling advertisers is a part of the job, however does not happen on a daily basis. Candidate should be willing to get on regular/daily calls (scheduled/unscheduled) with advertisers to discuss the strategy to be followed for their accounts.
- Taking complete ownership for a portfolio of accounts Standard and High Value advertisers
- Open for communication via, phone, chat with internal and external stakeholders as customers.
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
- Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary. Flawlessly executing end-to-end ad-optimization, liaising with key internal and external stakeholders
- Respond promptly & accurately to advertiser queries and help them resolve issues with regards to their campaigns
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, provide feedback to the marketing and product development teams to improve advertiser experience
- Identify opportunities to improve designed Amazon product based on customer feedback, data analysis, and feature gaps with competitive products
- Taking complete ownership for a portfolio of accounts Standard and High Value advertisers
- Open for communication via, phone, chat and others means with customers
- Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients KPIs
- Analyzing data trends and creating keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
- Preparing documents around best practices, SOPs and framework for innovations
- Identifying opportunities to improve Amazon Advertising's product based on customer feedback, data analysis, and feature gaps with competitive products
- Mentor new joiners and bring them up to speed with regards to program and process
Basic Qualification
- Experience with Excel
- Experience with Excel
- Graduate Degree with Advanced German language skill (minimum B2.2 or above)
- Proven work experience of 4-6 years in sales / marketing efforts (Performed role of an Individual Contributor for 2 years is an advantage)
- Advanced computer literacy especially in Microsoft Office applications Excel, Access, Word and PowerPoint
Preferred qualifications
- Experience in e-commerce or online advertising
