Adobe Journey Analyst – Chennai (Onsite, Contract)
Location: Chennai, India Hire Mode: Contract Openings: 5 Experience: 4–6 years Salary: Market
Job Summary
We are seeking an experienced Adobe Journey Analyst to analyze, optimize, and enhance customer experiences using Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO). The ideal candidate will unify crosschannel data, identify key journey insights, and provide actionable recommendations to improve engagement, conversion, and retention across the customer lifecycle.
Key Responsibilities
- Utilize Adobe CJA to collect, unify, and interpret crosschannel customer data.
- Perform journey fallout, pathing, and overlap analysis to identify bottlenecks and opportunities.
- Leverage Adobe AJO to design, monitor, and refine personalized customer journeys.
- Develop datadriven dashboards to measure campaign effectiveness and customer engagement.
- Collaborate with marketing, analytics, and product teams to translate insights into strategies.
- Support continuous improvement by identifying trends, testing hypotheses, and measuring impact.
- Ensure data integrity and governance in all analytics and reporting processes.
Required Skills & Qualifications
- 4+ years of handson experience with Adobe CJA and Adobe AJO.
- Strong knowledge of crosschannel analytics, attribution, and segmentation techniques.
- Experience in data visualization and storytelling using Adobe tools or BI platforms.
- Proficiency in SQL, data modeling, and statistical analysis (preferred).
- Excellent communication skills with the ability to present complex data clearly.
Good to Have
- Adobe Certified Expert in CJA or AJO.
- Experience integrating Adobe Experience Platform (AEP) with analytics tools.
- Familiarity with personalization, testing, and optimization frameworks.
