Roles & Responsibilities:
- Lead the design, development, and implementation of Adobe CDP solutions for enterprise clients.
- Architect robust data ingestion, identity resolution, segmentation, and activation workflows within Adobe Experience Platform.
- Oversee the integration of AEP with other Adobe tools (such as Adobe Journey Optimizer, Adobe Analytics, Adobe Target) and external systems.
- Develop and enforce best practices, governance models, and data strategies for effective utilization of Adobe CDP.
- Provide technical leadership and mentor team members on Adobe Experience Platform capabilities.
- Ensure project timelines and deliverables are met while maintaining high-quality standards.
Required Skills:
- 8-10 years of experience in digital marketing, customer data platforms, or marketing automation, with at least 3 years in Adobe Experience Platform.
- Hands-on experience in XDM schema modeling, data mapping, and Adobe's Edge Network.
- Strong experience in integration using APIs, data connectors, and Adobe Launch (Tags).
- Familiarity with data privacy standards (GDPR, CCPA) and security best practices.
