Job Description Admissions Manager
Location: Mumbai
Department: Admissions / Sales
Location - Mumbai
Company: MCTA Marketing Courses Training Academy Pvt. Ltd.
Role Overview
The Admissions Manager will be responsible for driving student admissions across centers, improving visit-to-admission conversions, managing the sales pipeline, and meeting monthly revenue goals. This role involves team coordination, sales follow-through, performance management, and payment collections.
Key Responsibilities
1. Admissions & Sales Conversion
- Drive follow-ups post visits/meetings and ensure closures from enquiries to admissions.
- Maximize conversions from qualified visits to successful admissions.
- Achieve monthly admissions & revenue targets.
- Conduct second-level calls post center visits to accelerate closures.
- Identify reasons for lost deals and initiate improvement actions.
2. Visit Scheduling & Center Footfall Management
- Plan and schedule center visits in coordination with the sales team.
- Confirm and ensure visit show-ups for scheduled appointments.
- Foster maximum line-ups, visits, and meetings from qualified leads.
- Maintain consistent weekly visit rates at center level.
3. Hiring, Training & Quality Management
- Mentor, coach, and support the sales team to improve performance and execution.
- Conduct periodic performance reviews in collaboration with Quality & Training teams.
- Ensure CRM entries are accurate, updated, and tracked through closure.
- Implement best practices for consistent sales excellence.
4. Collections & Payment Tracking
- Ensure timely collection of student fees and completion of formalities.
- Oversee end-to-end collection processes and resolve payment issues proactively.
- Maintain student dropout rate below prescribed benchmarks.
5. Reporting, Forecasting & MIS
- Analyze lead sources, performance metrics, and conversion ratios.
- Provide daily/weekly updates on deal progress, closures, and pipeline movement.
- Prepare accurate revenue forecasts and maintain transparent reporting.
- Maintain MIS dashboards with closure insights and ROI analysis.
Key Performance Indicators (KPI)
- Visit to Admission Conversion: >35%
- Weekly visit benchmarks: 8 meetings per sales team member
- Admission to Dropout Ratio: <5%
- Achievement of Monthly Admissions & Revenue Targets
Preferred Qualifications & Experience
- 38 years of experience in admissions, counselling, sales, or revenue management (education sector preferred).
- Experience in center-based sales, B2C counseling, or career training industry is an advantage.
- Strong communication, negotiation & people management skills.
- Proficiency in CRM tools, reporting dashboards & process execution.
- Target-oriented mindset with proven conversion success.
About MCTA
MCTA Marketing Courses Training Academy Pvt. Ltd. is a leading digital marketing education institution with multiple centers across Mumbai. Over the past decade, MCTA has trained thousands of learners and established strong hiring partnerships with brands, agencies, and corporates.
Website : www.mcta.co.in
