Admission & Marketing Managers

Company Description

Orion Edutech, an NSDC partnered and ISO 9001:2008 certified organization, was established in 2006 with the mission to bridge the gap between industry demand and skilled manpower. With over 220 training centers across 19 states in India, the company has successfully trained and placed more than 300,000 candidates in top MNCs and corporate houses. It offers comprehensive vocational training programs across various sectors, from IT, Retail, and Healthcare to Telecom and Hospitality, and collaborates with prominent industry associations like CII, FICCI, and ASSOCHAM. Orion Edutech's innovative approaches, including online sessions and partnerships with international employers, ensure exceptional training and placement opportunities for learners nationwide, including overseas placements.

Role Description

The College Admission & Marketing Manager is responsible for driving student enrolments, building strong institutional partnerships, and executing marketing strategies to achieve monthly and annual admissions targets. The role involves liaising with colleges, training institutes, skill centres, and corporate partners while ensuring brand visibility and effective lead generation.

Key Responsibilities

1. Admissions & Enrolment Management

Develop and implement strategies to achieve student admission targets for various programs.

Manage end-to-end admissions funnellead generation, counselling, conversion, documentation.

Conduct student counselling sessions (online/offline) to guide them on programs, career paths, and placement benefits.

Coordinate with academic and operations teams for smooth on-boarding of students.

Track and report daily/weekly/monthly admission performance metrics.

2. College Outreach & Institutional Partnerships

Identify, engage, and build partnerships with colleges, universities, and coaching centres.

Conduct seminars, career guidance sessions, and promotional activities in colleges.

Manage relationships with placement cells, training & development departments, and campus authorities.

Facilitate MoUs with institutions for long-term academic and training collaborations.

3. Marketing & Brand Building

Plan and execute digital & offline marketing campaigns to drive student leads.

Manage social media promotions, local advertising, posters, brochures, and event branding.

Organise events such as workshops, awareness programs, job fairs, and competitions.

Work closely with the marketing team for content, creatives, and campaign calendars.

4. Lead Generation & Conversion

Manage and optimise multiple lead channelstele-calling, digital campaigns, referrals, college outreach.

Train and guide counsellors/sales executives for improving conversions.

Maintain CRM disciplinecapture, update, and track leads until closure.

5. Market Research & Analytics

Monitor competition, pricing, student trends, and new opportunities.

Conduct market surveys to identify potential geographies, programs, or segments.

Prepare monthly MIS reports on admissions, outreach activities, and revenue performance.

6. Team Management

Handle and mentor a team of field executives, counsellors, and marketing staff.

Set targets, review performance, and ensure productivity across the team.

Manage training and capacity building for field teams.

Key Skills & Competencies

Strong communication & presentation skills.

Experience in education sales / admissions / college outreach.

Ability to build high-quality institutional relationships.

Data-driven approach to admissions and marketing.

Negotiation & relationship-building skills.

Proficiency in CRM tools, MS Office, and digital marketing basics.

Leadership and team management capabilities.

Qualifications

Bachelor's degree (mandatory); MBA/PGDM in Marketing or Education Management preferred.

410 years of experience in admissions, education sales, or institutional marketing.

Experience in training, skill development, BFSI, EdTech, or higher education is an added advantage.

Work Environment & Requirements

Frequent travel to colleges and partner institutes.

Flexibility for weekend events or counselling sessions.

Target-driven and high ownership mindset.

KPIs / Success Metrics

Monthly admissions numbers.

Revenue vs target.

Number of college partnerships/MoUs.

Conversion ratio of leads to admissions.

Outreach activities conducted per month.

Brand visibility and event participation.