Job Description
IEM-Group
Job Title
Marketing Executive Field (Admissions)
Department
Admissions & Marketing
Location
As per assigned campus / field area
Reporting To
Admission Manager / Marketing Head
Job Purpose
To support and strengthen student admissions through field-based marketing activities, school promotions, lead generation, and community outreach.
Key Responsibilities
Conduct field marketing activities to promote the institution and its academic programs.
Visit residential areas, feeder schools, coaching centers, offices, and public locations for admission promotion.
Distribute marketing materials such as brochures, leaflets, and banners.
Generate and follow up on admission leads and maintain accurate lead records.
Coordinate with the Admission Office for counselling appointments and conversions.
Support and participate in admission camps, roadshows, fairs, and events.
Build and maintain relationships with local schools, societies, agents, and community groups.
Provide correct information to parents regarding curriculum, fees, facilities, and admission process.
Submit daily/weekly field reports and feedback to the reporting manager.
Achieve assigned admission and lead-generation targets.
Required Qualifications
Minimum Graduate (any stream).
Diploma or certification in Marketing / Sales is an added advantage.
Experience
13 years of experience in field marketing, admissions, sales, or educational marketing preferred.
Freshers with strong communication and field exposure may also be considered.
Skills & Competencies
Strong communication and interpersonal skills.
Ability to work in the field and meet targets.
Good persuasion and presentation skills.
Working Conditions
Field-based role with travel across assigned locations.
Flexible working hours during admission season.
