Admission counsellor

Key Responsibilities

Sales & Admissions

• Own the end-to-end admissions process for preschool and daycare programs.
• Handle inbound and outbound enquiries through calls, walk-ins, emails, and digital platforms.
• Understand parent requirements and recommend age-appropriate and curriculum-based programs.
• Qualify leads effectively and close admissions while maintaining high conversion ratios.
• Drive upsell opportunities such as extended daycare hours and enrichment programs.

Customer Engagement & Support

• Build strong relationships with prospective and existing parents to ensure a positive experience.
• Act as the first point of contact for all program-related queries.
• Conduct regular follow-ups to nurture leads and sustain engagement.
• Collect parent feedback and share actionable insights with operations, marketing, and program teams.

CRM & Reporting

• Maintain accurate and up-to-date lead and admissions data in CRM systems.
• Track admissions pipeline, conversions, and revenue through daily, weekly, and monthly reports.
• Ensure timely documentation, contract processing, and fee collection coordination.

Product Knowledge

• Maintain in-depth knowledge of preschool, daycare, and enrichment programs including curriculum, schedules, fees, and differentiators.
• Stay updated on market trends and competitor offerings to position the organization effectively.

Internal Collaboration

• Coordinate with Centre Heads, Operations, Marketing, Finance, and Program teams for smooth onboarding of new parents.
• Work closely with the finance team on fee-related queries, collections, and reconciliation.