Ad Operations Specialist

• SSP/DSP Management: Collaborate with demand-side platforms (DSPs) and supply-side platforms (SSPs) to set up, optimize, and manage programmatic advertising campaigns.
• DMP Utilization: Leverage Data Management Platforms (DMPs) to target and segment audiences for more effective and personalized ad delivery.
• Private Auctions & Programmatic Guaranteed Deals: Implement and manage private marketplace deals, ensuring optimal yield for both buyers and sellers.
• Ad Campaign Optimization: Continuously monitor and optimize ad campaigns to maximize revenue and achieve performance goals.
• Excel Proficiency: Utilize advanced Excel functions for data analysis, reporting, and generating insights to drive campaign performance.
• Reporting and Analytics: Generate regular and ad-hoc reports to provide insights on key performance metrics, audience behavior, and revenue trends.
• Troubleshooting and Issue Resolution: Proactively identify and address technical issues related to ad serving, tracking, and delivery.
• Collaboration: Work closely with cross-functional teams, including sales, marketing, and analytics, to align strategies and achieve campaign objectives.

Qualifications:

• Bachelors degree in Marketing, Advertising, Business, B.Sc in Computer Science, or a related field.
• 1.5 years of experience in ad operations, programmatic advertising, or related roles; freshers are also considered.
• Proficiency in working with SSPs, DSPs, DMPs, and ad serving platforms.
• Expertise in setting up and managing private auctions and programmatic guaranteed deals.
• Advanced proficiency in Excel, including pivot tables, macros, and data manipulation.
• Strong analytical and problem-solving skills, with attention to detail.
• Excellent communication and interpersonal skills.

Benefits:

• Competitive salary.
• Paid time off, including holidays, vacation, and sick leave.
• Opportunities for professional development and training.
• 5-day workweek.

Key Skills :

• Ssp
• Sp
• Advertisement