Objective:
To fully monetize the publisher's ad inventory by managing and optimizing Google Ad Manager
(GAM), and by executing direct ad sales strategies to ensure 100% fill rate at the highest possible
CPM.
Key Responsibilities:
1. Google Ad Manager Operations
- Oversee the setup, maintenance, and optimization of ad units within Google Ad Manager.
- Monitor fill rates, CPMs, and overall ad performance across display, video, and mobile
- inventory.
- Troubleshoot ad delivery issues, latency, discrepancies, or underperformance.
- Implement A/B tests to optimize yield from different demand sources (AdSense, Ad
- Exchange, Header Bidding partners).
- Ensure compliance with ad policies and maintain quality standards.
2. Direct Ad Sales & Partnerships
- Identify, approach, and pitch potential advertisers and media buyers for direct ad
- placements.
- Develop rate cards and media kits tailored to different audience segments and inventory
- types.
- Negotiate rates, package deals, and custom ad solutions with advertisers to maximize CPM
- and revenue.
- Maintain relationships with advertising agencies, brands, and programmatic buyers.
- Manage contracts, billing, and reporting for direct deals.
3. Revenue Optimization
- Track and analyze all revenue streams (programmatic + direct) to identify growth
- opportunities.
- Optimize inventory allocation between programmatic and direct sales to balance fill rate and
- CPM.
- Work closely with editorial/content teams to align ad placements with audience
- engagement.
4. Reporting & Forecasting
- Generate detailed weekly/monthly reports on ad performance, revenue, and inventory
- utilization.
- Forecast inventory availability and revenue based on traffic trends and seasonality.
- Provide insights and recommendations to management on ad strategy and pricing models.
Key Qualifications:
- Proven experience in Google Ad Manager (essential).
- Strong understanding of ad tech ecosystem including AdSense, AdX, programmatic, and
- header bidding.
- Demonstrated success in B2B sales, preferably in digital advertising or media.
- Strong analytical and Excel/reporting skills.
- Excellent communication and negotiation skills.
- Proactive, self-driven, and results-oriented mindset.
- Preferred Experience:
- 3+ years in ad operations and/or ad sales roles at a digital publisher, ad network, or media
- agency.
- Experience with yield management platforms (like Prebid, Amazon TAM, or similar).
- Familiarity with analytics platforms (Google Analytics, Looker Studio, etc.).
