Job Title: Acquisition Specialist
Location: Bangalore
Work Mode: On-Site (Full-time)
Role Overview
Learnyst is building a webinar-first growth engine to onboard and scale 10,000+ creators in India.
As a Webinar Manager, you will own the end-to-end webinar funnel, from creator onboarding to revenue generation & turning webinars into a primary acquisition and monetisation channel.
You will work closely with founders, creators, marketing, and product teams to design, optimise, and scale high-converting webinar systems.
Core Responsibilities
1. Webinar Funnel Ownership (Primary KPI: Revenue)
Own the entire webinar funnel:
- Ads - Landing page - Registration - Attendance - Engagement- Conversion - Upsell
- Drive creator-led webinars as the core acquisition channel
Optimise for:
- Cost per registration (CPR)
- Show-up rate
- Conversion rate
- Revenue per webinar
Build repeatable webinar formats across:
- Test prep (JEE/NEET)
- Skill-based creators
- Upskilling & professional courses
- Corporate trainers
2. Creator Onboarding & Enablement
Identify and onboard high-potential education creators
Help creators to:
- Structure their website, webinar topic & pitch
- Design offers are aligned with pricing models
- Deliver high-converting sessions
Build a Webinar Playbook for creators:
- Hook frameworks
- Storytelling
- Offer positioning
- Objection handling
3. Offer & Monetisation Strategy
Co-create webinar offers with creators:
- Low-ticket entry
- Free Trial-based Offers
Experiment with:
- GMV-based pricing models
- NO RISK offers
- Scarcity & urgency frameworks
- Improve CAC: LTV ratio
4. Promotion & Demand Generation
Plan and execute a multi-channel acquisition strategy:
- Paid ads (Meta, Google)
- Creator audiences (organic + partnerships)
- Email, WhatsApp, retargeting
Work with the performance team to:
- Scale winning funnels
- Build systems to reduce dependency on paid ads over time
5. Webinar Experience & Conversion Optimisation
Improve live webinar experience:
- Scripts
- Polls
- Engagement hooks
- Q&A handling
Reduce drop-offs and maximise:
- Watch time
- Offer visibility
- Conversion intent
- Work closely with sales
6. Automated Webinar Engine
Build and scale automated webinar funnels:
- Optimise automated funnels for:
- Consistent daily SQLs
- Consistent daily automated sales
7. Analytics & Funnel Intelligence
Track and analyse:
- Registration - Attendance - Conversion funnel
- Creator-wise performance
- Channel-wise ROI
Build dashboards for:
- Revenue
- CAC
- Payback period
- Identify bottlenecks and run rapid experiments
8. Cross-Functional Alignment
- Work with:
- Marketing to build offers and performance marketing campaigns.
- Product to improve the LIVE experience of the Learnyst platform during webinars.
- Sales to Align on follow-ups, closing high-value potentials
- Ensure tight execution across teams without bottlenecks
What Success Looks Like (6 Months)
- Built a scalable webinar engine, contributing a significant % of new revenue
- Onboarded and activated high-performing creators via webinars
- Established repeatable, high-converting webinar formats
- Launched automated webinar funnels, generating consistent daily revenue
Improved key metrics:
- Show-up rate
- Conversion rate
- Revenue per webinar
Qualifications & Skills
Two to five years of experience in:
- Webinar funnels / info-product funnels
- Performance marketing/growth/funnel optimisation
Strong understanding of:
- Consumer psychology & conversion
- Info-product / cohort-based course sales
Hands-on experience with:
- Webinar platforms (Zoom, WebinarJam, etc.)
- Funnel tools & landing pages
Analytical mindset:
- Comfortable with metrics, dashboards, and experimentation
- High ownership mindset
Good to Have
- Experience working with creators/educators.
- Exposure to the Indian Ed-tech and creator market.
