Job Description: Acquisition Marketing
Position: Acquisition Marketing - DTC
Experience: 2-4 Years in a DTC Start up
Location: Ahmedabad / Mumbai
Responsibilities:
- Campaign Management: Execute and optimize performance marketing campaigns on Meta, Google, GPay, Cred to drive customer acquisition
- Creative Collaboration: Work with design teams to ensure high-quality performance optimized creatives
- Analytics & Optimization: Analyze campaigns, perform A/B testing, and derive insights to improve performance (CAC, ROAS, CVR).
- Ownership: Take full responsibility for campaign outcomes, ensuring KPIs are met.
- Shopify Integration: Track key funnel metrics on Shopify & take optimization decisions basis Shopify
Qualifications:
- 3-4 years of experience in DTC performance marketing.
- Strong expertise in Meta Ads, Google Ads, GPay, and Cred.
- Analytical mindset and ability to optimize campaigns for performance.
- Experience with Shopify and campaign management.
