WeSolveForYou is a dynamic team of strategy-driven professionals dedicated to helping businesses achieve exponential sales growth. Through our Omni Channel approach, we diversify online and offline channels, optimize sales strategies, and position products effectively for target customers. Our services encompass brand presence enhancement, sales boost via Omni Channel strategies, sales strategy optimization, cost reduction in marketing and sales, and strategic product positioning.
Role Overview:
We are looking for a data-driven Performance Marketing professional to plan, execute, and optimize B2B performance campaigns across Meta (Facebook & Instagram) and Google Ads. The role requires strong hands-on execution, strategic thinking, and clear client communication to drive qualified leads and measurable business outcomes.
Key Responsibilties:
- Plan, execute, and optimize B2B lead generation campaigns on Meta Ads and Google Ads (Search, Display, YouTube)
- Develop performance marketing strategies aligned with client business goals, target audience, and funnel stages
- Conduct audience research, keyword research, and competitor analysis for B2B clients
- Monitor daily campaign performance and optimize for CPL, lead quality, conversions, and ROI
- Create and test ad creatives, copies, landing page recommendations, and funnels in coordination with design/content teams
- Set up and manage conversion tracking, pixels, GA4, GTM, and CRM integrations
- Prepare weekly/monthly performance reports with actionable insights and optimization plans
- Act as the primary point of contact for clients, clearly explaining strategies, performance, and next steps
- Proactively suggest scaling opportunities, budget reallocations, and growth experiments
- Ensure timely communication, meeting participation, and alignment with internal teams and clients
Required Skills & Qualifications:
- 2-5 years of hands-on experience in B2B performance marketing
- Strong expertise in Meta Ads Manager and Google Ads
- Proven experience in B2B lead generation, funnels, and nurturing journeys
- Solid understanding of tracking, analytics, and attribution models
- Strong analytical, problem-solving, and decision-making skills
- Excellent client communication and presentation skills
- Ability to manage multiple accounts and meet deadlines independently
